People in India were unconcerned about their health over two decades ago, but things have improved dramatically since then. The West’s popular health culture, fixation with appearance, and strong competition have generated a general understanding of health and nutrition.
This has resulted in an increase in the demand for health and nutritional supplements in India. “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023,” according to market reports. In the Indian dietary supplement market, vitamins and minerals account for 40% of the pie, followed by the herbal segment at 30%, proteins at 25%, and other categories at roughly 5%.”
The health and nutrition supplement sector has experienced tremendous expansion, yet it still has a problem with phoney and dubious goods. False dietary supplements are becoming more prevalent. Many consumers’ health has been destroyed by the idea of developing an iron body by taking cheap protein and vitamin supplements. Media outlets frequently report on the expanding bogus supplement market. Around 60–70% of health supplements supplied in India, according to a joint report by ASSOCHAM & RNCOS, are bogus.
By 2023, the market for dietary supplements is expected to reach $4.5 billion, according to ASSOCHAM. With such a significant increase anticipated, counterfeiters will hasten the production and distribution of bogus supplements.
Not only does India suffer from the issue of phoney supplements, but also nations in the West. Amazon, a major online retailer, recently warned its customers about vitamins they had purchased online that were phoney.
The threat of bogus health supplements can be significantly reduced by health supplement makers. They can utilise a variety of anti-counterfeiting goods and services that support product authentication and supply chain tracking and tracing. The possibility of counterfeiting, tampering, and diversion can be reduced by the timely and efficient application of anti-counterfeiting solutions. Long-term, the cautious action is advantageous to producers and customers alike.
If you manufacture or import dietary supplements, we can provide you with the greatest anti-counterfeiting products and solutions that are tailored to your specific requirements. Contact us at +91-8928181178 or firstname.lastname@example.org