The pharmaceutical industry is a major target for counterfeiters. In 2021, the World Health Organization (WHO) estimated that the global market for counterfeit medicines was worth $200 billion. This counterfeiting can have serious consequences for patients, as they may be taking ineffective or even harmful medication.
Security holograms are a valuable tool for pharmaceutical companies to protect their products from counterfeiting. Holograms are difficult to counterfeit, and they can be used to create a unique and distinctive identity for a product. This makes it easier for patients and healthcare professionals to identify genuine products and avoid counterfeits.
In addition to their anti-counterfeiting properties, security holograms can also be used to provide other benefits for pharmaceutical companies, such as:
Brand protection: Holograms can help to protect a company’s brand identity and reputation.
Tamper evidence: Holograms can be used to create tamper-evident packaging, which helps to deter counterfeiting and tampering.
Product tracking: Holograms can be used to track the movement of products through the supply chain, which can help to identify counterfeits and ensure the quality of products.
For all of these reasons, pharmaceutical companies should consider investing in security holograms to protect their products from counterfeiting.
Here are some specific examples of how security holograms have been used to protect pharmaceutical products:
In 2013, the European Medicines Agency (EMA) began requiring all pharmaceutical products sold in Europe to have a security hologram.
In 2017, the US Food and Drug Administration (FDA) issued guidance on the use of security holograms in pharmaceutical packaging.
In 2019, the WHO launched a program to help countries combat counterfeit medicines, which includes the use of security holograms.
These are just a few examples of how security holograms are being used to protect pharmaceutical products. As the counterfeiting problem continues to grow, it is likely that we will see even more innovative uses of security holograms in the future.