Duplication or counterfeiting is a rising problem that negatively affects a variety of industries. Millions of dollars are lost annually by organisations as a result of the sale of fake goods. Duplication is a problem that has snuck into every industry.
The majority of the time, organisations’ repeated efforts to combat counterfeits have been ineffective. Fighting fakes consumes a lot of resources and funds. However, consumers also suffer the most from the wrath of counterfeit goods, not just businesses. Simply said, duplication has a variety of negative effects on consumers.
Consumers are significantly at risk from duplication. As with counterfeit medications, using counterfeit goods can result in accidents, diseases, and even fatalities. When consumers are tricked into parting with their hard-earned money for a subpar facsimile, even when the counterfeit items do not result in bodily harm, they suffer financial harm.
Let’s talk about the harm that consumer counterfeiting does.
The consumer’s health is negatively impacted by counterfeit goods: Whether it’s a false food item, fake drink, or fake drug, they’re all bad for the consumers’ health. People who eat these things frequently complain of food poisoning, motion sickness, indigestion, and kidney and liver problems.
Consumers who purchase counterfeit goods lose money: In addition to being bad for their health, counterfeit goods also put them in a bind financially. Every year, customers lose a significant amount of money as well as businesses owing to scams involving bogus goods.
Customers lose faith in the brand and the product: Often, a product or service is advantageous to the customer, but because of the sale of knockoffs, the original products and businesses lose their reputation. Over time, this damages the reputation of the brands, and a business is unable to regain the consumer’s trust.
Holoseal offers a variety of holographic solutions that can help you protect your brand and products from counterfeiting. These solutions create a unique visual effect that is difficult to replicate, making it easy for consumers to identify genuine products.
Holoseal’s holograms are made with a variety of security features that make them difficult to counterfeit. These features include microprinting, spectral shifting, and diffractive elements.
If you are interested in learning more about how Holoseal can help you protect your brand from counterfeiting, please do not hesitate to contact us by email : sales@holoseal.in or Call/WhatsApp : +91 8928181178. We would be happy to discuss your specific needs and how we can work together to protect your brand.
